we’re building an AI-powered fashion search and curation engine that combines the best of both pinterest and google to solve fashion discovery globally.
according to a recent McKinsey study co-authored by our founder, a increasing majority of shoppers now have an aesthetic in mind or a reference visual in their galleries before they even begin shopping online.
Global consumers, particularly gen-Z and millennials, have shifted towards an ever evolving trend-driven fashion shopping, which is increasingly becoming intent-led.
over 90% of this focussed shopping behaviour stems from the FOMO amplified by social media. today, young consumers are inspired by what they see on celebrities, influencers, and their social circles on platforms like Instagram and Pinterest, and in their quest for social validation, they aspire to replicate those looks.
👇🏻 vidit aatrey (founder, meesho) discussing this trend, at 43:50 timestamp.
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let’s put it this way, remember the last time you were captivated by a cute summer dress on Instagram or a co-ord set worn by a celebrity in the latest paparazzi shots. when you went looking for it online, but found everything else except what you went looking for in the first place.
the magic of those moments often gets lost in translation as one struggles to describe the subtleties of fashion, from the curve of a neckline to the shape, fabric and the style of the dress. conventional search engines often fall short, delivering results that (a) rarely match the trend one is trying to capture or (b) by showing one western e-commerce options that aren't available for purchase in India.
shoppin' is an AI-powered fashion search platform that merges the ease of multi-modal search (enabling search with inputs, like text, prompts and/or images) with the savvy of comparison. inspired by the visual spontaneity of Pinterest and the search exhaustiveness of Google, shoppin' is designed for the modern, fashion-forward, and value-conscious consumer.
why shoppin’?
for consumers: we get it—you're inspired by influencer and celebrity outfits but frustrated by the endless scrolling through products that don’t quite match what you want. with shoppin’, you can use reverse-image search or search with vibes/prompts (using Natural Language Processing) to find exactly what you're looking for. even better, we provide multiple links, in the form of a bottomless scroll, to similar products, ranked by price, reviews, and delivery options, ensuring you always get the best deal.
for brands: we understand the challenge of standing out among countless other brands and products on conventional marketplace, despite enabling value for consumers. we’re here to help you reach your target audience, CAC, and avoid hefty platform margins, all while driving additional sales. plus, shoppin’ enables curations, styling, wish-listing, and wardrobe building, bringing your products into a fashion-focused social network.
honestly, sounds like Christmas to me!
👇🏻 shantanu deshpande, founder of bombay shaving company, shares his admiration for our founder and discusses how we're solving the problem at shoppin’ at the 1:21:00 mark.
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our target audience
our power users: the value conscious, tech-first, intent-driven Gen Z and Millennial fashionistas who refuse to be left behind in this ever-evolving fashion world.